Every business has competition, and most of us know that quality service is often the difference between keeping the customers you have and losing them to someone else. In business, all channels must be remarkable. You can have a great marketing plan and outstanding content, but if your service channel is lacking, holding onto those customers becomes more difficult. Providing great service begins with knowing just how well you are doing. You must find out what your customers need and where they think improvements need to be made in order to make changes.
How do you accomplish this? -- A customer satisfaction survey!
A few weeks ago, our Benefit Services department wanted to know how well their clients were being serviced. We took to Hubspot to create these custom surveys, and the results were fantastic.
“We were very pleased to learn that our clients are satisfied overall, and we received great ideas on how to improve their experience. Most of all, we learned that everyone wants to be heard. A few clients included specific issues or needs in their survey, and within a few minutes of submitting it to us, we had a PrimePay representative reaching out to offer assistance. These clients were so impressed that we read their response and took immediate action to take care of them” says Brooke Lanier from the Benefit Services department.
Below are 5 tips to involve your customers to create a better service experience:
1) Overall Ratings
To find out exactly how the account representative, manager or company satisfies the needs of the customer, create a ratings survey. We chose to have our customer rate via the following: Strongly Agree, Agree, Neutral, Disagree and Strongly Disagree.
If a customer is satisfied with the service you are providing, they will recommend your company to a friend or college. Using the same rating scale above, you can find out how your customers feel about recommending your business. If they strongly disagree, you know you have some work to do.
3) Areas of Improvement
It is important to always ask your customers where you can improve the service. This is one of the most important aspects of a survey. Knowing exactly where you can improve will help set goals within your department on changes you can make within the next quarter.
4) Client Retention
If you want to know if your customers plan on sticking around, just ask them! This type of question is great because not only can you see if your customers are happy, but if they plan on bailing, you can quickly reach out to see how you can keep them.
5) Customer Communication
Customers want to be heard. They want to know you care. If they are spending money on a service you are providing to them, make it easy for them to communicate. Here you can discover which method of communication they prefer, how quickly they respond to email, or whether they prefer to communicate via social media or live chat on your website. The easier it is for you customers to connect and get immediate responses, the more satisfied your customers will be.
Please keep in mind when conducting a survey, be prepared to take action on specific issues or needs. The most difficult part is owning up to any complaints you may receive. Your client will be impressed that you cared about their feedback.
When designing your customer satisfaction survey, be sure that it is no longer than 2-5 minutes. If the survey is longer, consider offering an incentive upon completion to boost the response rate. Ensure that the survey is visually appealing and easy to read. Choose a legible font and keep it black and white. It is not necessary to get creative graphically. Less is more when creating a survey, and your customers will appreciate how easy it is to complete. With the information you gather from an effective customer satisfaction survey, customer retention can be dramatically improved, and as a result, your bottom line.
Want more tips? Be sure to download our FREE "9 Steps To Growing Your Business" by clicking the image below!!
Networking is defined as a supportive system of sharing information and services among individuals and groups having a common interest. It is a skill that takes time and practice to master. If you are in sales or business development, you’ve been to networking events and likely belong to a networking organization. But, are you the professional who hands your business card to as many people as you can or are you the professional who takes the time to have conversations with other professionals who can help you succeed and vice versa?
So, I ask: Are you a networker or a seller at an event?
If done correctly, networking, combined with the use of social media, can be hugely beneficial to your sales quotas. There is an etiquette that should be followed at networking events and if you play close attention to the signals you receive from your fellow networkers, you can begin to establish a strategy that works best for you and your business.
Below are some tips to help you avoid a “hard sell” approach and become a networking pro!
1. Build relationships by establishing and maintaining contacts.
LinkedIn is a great tool to use to maintain contacts. Throw email out the door and start connecting more with people on LinkedIn. It’s less intrusive, a way to share your company’s relevant content, and helpful to all of those new relationships you are building.
2. Give something without expecting something in return.
This is an obvious statement without a lot of explanation needed, but it’s an important one. When we help others succeed, it builds a more substantial business relationship and also forms trust. It shows people that you aren’t just out for yourself and that you truly care about the relationship you have formed.
3. Be a connector.
Connect people who don’t know each other but who may benefit from meeting. This is a valuable networking tip that can produce major dividends. When you connect two people who benefit from meeting, they are likely to return the favor. Being a connector is probably one of the best ways to become a fantastic networker.
4. Do NOT walk into a room and be that Rolodex-builder and card passer-outer.
You can be a go-getter without being just a Rolodex-builder. The key to this is to network with professionals that make sense to your business. By grouping professionals into various categories, you can prioritize the information you share about your products or services. Modify your style of promotion for each group and avoid the “hard sell” to those who are not within your target market.
5. When introducing yourself to someone, say the name of your business first.
People are more likely to remember a business name than a person’s name. How many times have we heard “Oh, I’m so bad with names”?
6. Make people want to be around you.
Be fun and light. Don’t take things too seriously by being all business all the time. It’s OK to be a human being and have fun.
7. Networking is not about how many people you know, but how well you know them.
It’s better to have 10 close business contacts than 100 who barely know you. The more someone knows you, the more likely they are to connect you with others.
8. Always carry your business cards.
Remember, everything is a business networking opportunity. Never leave your home or office without business cards. Helping someone fix a flat tire could be a networking opportunity. Always have your cards handy.
9. Where are your targeted clients?
Find out where your targeted clients are and arrange to be there ready to network.
10. Stick with the winners.
Stay abreast of the local innovators and decision-makers. Find out who’s on your region’s top 40 under 40 list. Who are the key players among your area’s executives and Chamber members?
Surround yourself with people who will inspire you to greatness. There is a great quote to live by that many business leaders follow: “You’re the average of the 10 people you spend time with”. This quote can really benefit all areas of your life, not just in networking.
11. Work on building a network before you need it.
Connect with people outside of your comfort zone. Networking is a lot like marketing; it should never stop. Constantly market to the next generation. You don’t need to be a master at networking; you just need to make each connection count. People appreciate when you are genuine, share information, and connect them to others.
What are your best networking tips? Share your thoughts on this below or feel free to post your comments when sharing this blog! We would love to hear from you!
Be sure to tag “@PrimePay” if you tweet!
As the economy continues to sputter along, businesses of all sizes are straining to think of new and innovative ways to protect their brands and market value. Outsourcing your payroll processing services helps you overcome the economic challenges of our times by improving cash flow, lowering your operating expenses and providing that critical insight you need into your labor costs.
The market rallies, but confusion abounds.
Business leaders are struggling to make heads or tails of those ambiguous and contradicting figures we hear and read about every day: numbers regarding unemployment, details on underemployment and talk about marginal employment. There’s no doubt that we have access to more data than ever before, but even with all these facts and stats, it’s incredibly difficult to make informed decisions that keep your business alive (and thriving).
Understanding your business environment, competitors and market trends with intimate, in-depth knowledge is a full-time job… to say the least. Success lies not only in knowing what data points to look for, but also in having a sense of how those data points directly impact your business.
Payroll is not just about paying your employees for hours worked. Payroll management includes compensating your employees as well as withholding the appropriate amount of taxes for federal and state unemployment, social security, Medicare and other state and local taxes. Outsourcing payroll tax payments is an efficient way to manage cash flow.
Each pay period, your payroll provider debits your account for the appropriate amount of payroll taxes due for all taxing jurisdictions, and then submits those taxes on your behalf. Additionally, most states require a business to carry workers’ compensation insurance. Partnering with a personalized payroll service provider helps you secure your workers’ compensation insurance both affordably and efficiently.
Reducing your business operating expenses is another clear-cut way to leverage payroll outsourcing to overcome economic challenges. Have your personalized payroll company present an analysis of your total savings by outsourcing this recurring activity.
As you focus your time on business activities that generate revenue for your business, you’ll undoubtedly find that payroll administration simply doesn’t fit into the revenue equation. By partnering with a payroll provider, you translate those taxing hours you’d spend each pay period with payroll processing, into hours optimizing your business with premium customer service that sets your company apart.
If you’re smart (and sane) in this economy, you’re always looking for ways to reduce costs and overcome economic challenges. Real-time monitoring of hours worked and department expenses are amongst the many important data pieces you need to keep a close, diligent eye on. Making your payroll personalized with an outsourced provider opens the door to game-changing workforce solutions: a time-and-attendance tools that provide the crucial data you need to run a better business.
What does employee management mean to you? Here’s an example of what you should be looking for: PrimePay’s ReadySetWork solution. It gives you intricate insight into labor expenses during the scheduling stage, allowing you time to adjust work schedules and manage overtime payments. Knowing what to look for is one thing, but having the tools to manage those functions is the key to success.
Click on the button below to reach out and learn more about outsourcing payroll services and overcoming those tough economic challenges that are keeping your business from becoming its best.
So why are HSAs (Health Savings Accounts) an attractive alternative to the Affordable Care Act?
Let’s first break down what a Health Savings Account is:
A Health Savings Account is like a personal savings account where you and your employer can deposit money tax-free. This account is used to pay for approved medical costs. In order to have a HSA, you must have a high-deductible health plan. You own and control this account and the money that is put into this account is not taxed. The idea of these plans is to control health care costs and premiums. Typically, those that have high-deductible plans pay less in premiums and is more cost-effective to the employers.
6 Facts about HSAs that you may not know:
You own the account, even if you change jobs
You decide when you use your HSA money for approved medical costs
The money rolls over year-to-year
Save taxes in 3 ways – pre-tax contributions, tax-free savings & tax-free distributions for qualified expenses
High-Deductible plans do not kick in until the health care costs satisfy the deductible. Deductibles can vary, but begin at $1,250 (singles) to $5,000 (family), yet 100% of preventative services are covered regardless of the deductible, due to the Affordable Care Act regulations.
Your HSA is a true medical savings account. You can visit PrimePay’s Tools and Calculators page for more education on calculating your savings, HSAs and much more!
HSAs are expected to become more popular as more people enroll in the plan over the next few years due to the flexibility and low-premium costs. “According to a recent infographic from AHIP, enrollment in HSAs have increased from 3.2 to 15.5 million people from 2006 to 2013” said Steve Jackson, SVP of Strategic Development and Channel Sales at PrimePay. “The tax-savings, increased level of healthcare consumerism and the passing of the Affordable Care Act will continue to make Health Savings Accounts a valuable solution to combat the ever-rising costs of out-of-pocket medical expenses each year. Most individuals will realize a savings of 25% or more simply by utilizing this unique medical savings account. “
November 30th is officially “Small Business Saturday” – a day to celebrate small business and what they do for their communities. As we are inundated with Black Friday ads and the hustle and bustle of Holiday shopping, let us not forget that supporting small business is critical to the health of our local economy.
Did you know that small businesses make up 99.7% of all employers and employ nearly 50% of all private sector workers? Were you also aware that small businesses account for 64% of the new jobs in our economy? (A small business is defined as having 500 or fewer employees). It takes an incredible amount of hard work to stand the test of time, to adapt to change, and continue creating new jobs in our communities. In 2012, consumer spending on Small Business Saturday was estimated at $5.5 billion! This kind of support helps secure the future of the community you are currently living in and there are so many ways in which you can help! Sustaining strong small businesses is vital to the health of our country, which is why we are asking each of you to participate in Small Business Saturday!
Below are tips for shoppers and business owners. –Source: SBA.gov
Visit the Shop Small Map to find local businesses in your area that you can shop, dine and be entertained on November 30th.
Spread the love of your favorite local business on social media! Tell your friends and followers why you love shopping or doing business with “XYZ, Inc.”
Include local businesses in your holiday wish lists to encourage family and friends to also shop local!
Throw a party on November 30th with festive decorating, treats and candy, maybe even some champagne.
Treat every person who walks in your door like a celebrity. They will come back!
Hand out coupons and fliers to everyone who visits your location to attract more buzz for your SBS event.
Create “share-friendly” graphics for your social media accounts! Encourage your customers to share by creating a fun contest or offering coupons or BOGO deals.
If you are a restaurant or coffee shop, offer a discount if they show a receipt for a purchase at a local boutique or shop in your area.
Visit AMX Small Business Saturday to download free marketing materials, shopping bags and even a welcome mat!
Small Business Saturday is important to everyone in our local communities! So get out there this Saturday and help make 2013 Small Business Saturday the biggest one yet and be sure to share this article with your friends, family and business associates! Help spread the word of why shopping local is so important!
Shopping for a personalized payroll company is a serious challenge for small businesses. What to look for, what questions to ask, who to trust? These concerns, along with a host of others, saddle on the fear, doubt and uncertainty when gallivanting through the wearisome wilds of payroll providers .
No two businesses are the same. Your goals are unique to your business, your needs are subject to your circumstances and your preferences are contingent on your employees. So how do you set your sights on the right payroll services partner for your specific company? By asking the right questions and putting all crucial information on the table, you’ve got a confident decision on lockdown.
Here are three ways to help you communicate your specific needs and land the best payroll services provider for your small business.
1. PAINT A PRETTY [PRECISE] PICTURE
Provide a completely accurate overview of your company. How long have you been in business? How many employees do you have at present? How’s your growth rate and what are you shooting for in terms of expansion down the line?
2. LAY IT ON THICK
Give high-level insight into the products and services you're using today, especially the ones you must maintain. Be specific about how these products work. For example, if you offer direct deposit to your employees today and you plan on continue doing so in the future; then be completely clear about that. Furthermore, be sure to provide the intricate details about the process you use today to ensure that the prospective payroll service provider operates in a consistent and complementary way. For instance, ask when your account is going to be debited for direct deposit and tax payments/filing.
3. DISH OUT THE INSIDE SCOOP
Don’t be shy about your company’s unique employment situations, if any. Do you have a significant volume of part-time employees, seasonal employees and/or contractors? By offering up this information early on in the process, you increase the likelihood that the information you receive from a new payroll processing company is compatible with all your needs as 1) they exist today and 2) they evolve down the line.
Keep a close eye on how the payroll company’s sales person interacts with you throughout this search process. Are they listening and asking thoughtful questions, or do you feel like they’re simply following a script with a pre-determined product already in mind? The partner who makes payroll personalized – who asks, listens and custom tailors a solution based on your input – is the one you want handling your payroll management, employee benefits administration and HR systems.
Fill out our online form to learn more about payroll outsourcing with a partner who goes “beyond the payroll” for its clients.
For the last several months, we have been writing about the Affordable Care Act. We have provided facts, written about the constant changes and issues to the website. We've also spoken to numerous individuals in the healthcare field, which led us to the idea of having an MD weigh in. Our choice: Dr. Christine Meyer from Exton, PA.
Christine Meyer, MD and Associates shares office space in Exton with a pediatric practice, Healthy Steps Pediatrics, operated by Christine's husband. I personally have been following Christine's blog for the last year. She is straight-forward with a passion for her patients. She is also a no-nonsense Doctor and couldn't be a more perfect choice to write an article for us on her thoughts about Affordable Care Act.
She is a full-time physician who was born and raised in New Jersey. She and her family now reside in Chester County, PA. She has three children, Maisy age 13, Sam age 11 and Hadley age 6.
After completing undergraduate studies at Rutgers, Dr. Meyer attended Hahnemann University School of Medicine where she met Dr. Christopher Meyer, her husband since 1996. From med school, she went on to complete a rigorous three year residency in Internal Medicine at Thomas Jefferson University Hospital. She became board certified in 2000. In 2010, Dr. Meyer completed her Board Recertification in Internal Medicine.
After completing residency, she joined a three person practice in Delaware County where she learned a great deal about day to day medical practice. In December of 2004, Dr. Meyer was able to realize her lifelong dream of opening her own medical practice along side her husband.
Here are her thoughts on Affordable Care Act:
Healthcare Reform. What you call it implies what you think of it.
Regardless, I do not think it is the ACA-polypse some doctors are making it out to be.
Those that call it Obamacare worry about cost and overflow and government intervention. They say things like "If I wanted socialized medicine, I would live in Canada!"
The ones that call it the ACA, are thankful that finally "EVERYONE will have health insurance!" Or, "Finally, doctors will be paid on their quality of the quantity of patients they see."
My opinion in 7 statements:
1. Our health care system is a mess.
2. I love what I do. I am sick of "physician advocates" telling me to secure "an alternate career path just in case." Just in case what? We wake up on Jan 1, 2014 and disease is abolished and all doctors can go on to make homemade wine or take up logging?
3. It is a shame that depending on the hospital you go to, your colonoscopy could cost $6000 or $25,000 or that any patients in this great country have to choose between their medications or their food.
4. I would love to be paid based on the quality of my patient's health...as long as my patients are paid to actively participate in their health.
5. I want to practice good medicine without fear of a law suit. Maybe then I wouldn’t order so many expensive tests. Which part of ACA addresses that?
6. Is 26 too old to be on your parent's insurance? I don't know. When I was in med school I had no money and no insurance. Thank "goodness" I was healthy. Why does our government decide that at all? How about I, the payer, decide how long my kids stay on my insurance? Kind of like I decide when they are kicked out of my house.
7. Denying people coverage because of prior illness is unfair—especially since those are the folks that need it the most. However, the reality is that those patients consume more healthcare dollars. If we are going to even the playing field in terms of cost it must mean that healthy people are going to pay for the sick. Isn’t that precisely what we are trying to get away from by insuring all of our uninsured?
If you are reading my post trying to figure out which side I am on, I will save you the trouble: I want to keep doing the job I was born to do. I want to have more freedom to order the tests and treatments I know will be effective. I don't really care what formula is used to determine my pay schedule--as long as it is fair. I would rather see a 26 year old on his parents insurance than dead in a ditch because he couldn't afford to see a doctor. Lastly, I don't want to hire more people, spend more money on my overhead expenses, or pay more in taxes.
Of course not. However, speaking two different languages as loudly as we can at each other is not the answer.
For more on Dr. Christine Meyer's thoughts, please like her Facebook page!
Your business is unique: You have your own set of goals, challenges, concerns andopportunities. You need tools and solutions that are tailored to your specific needs, and you shouldn’t compromise your productivity or success with a one-size-fits-all-approach to any aspect of your business operations. Your payroll service is no different.
So how do you know what payroll services are the best fit for your company’s specific needs? Take the following seven considerations into account when setting sights on that perfectpayroll company.
1. DIY: well done, medium or rare?
How much “do-it-yourself” are you comfortable with? Do you enjoy working on the computer or would you prefer someone else handling all the technical details of payroll software? Find an organization that is willing to provide services at the level at which you want to engage.
2. How personal do you want it?
How important is a personalized payroll service [ Link to - http://blog.primepay.com/payroll-services-for-small-Business/] to you? Are you the kind of person who takes comfort in knowing exactly who you will talk to when submitting payroll, or would you prefer to operate via online with less personal interactions?
3. Who takes responsibility?
It’s important to find out if your payroll provider offers a guarantee. What happens if a mistake is made on your payroll processing by no fault of your own? Are you covered or are you expected to clean up the mess yourself?
4. Do you want beyond-the-payroll solutions?
Is you payroll company able to provide strategic and customized workforce solutions to help you better run your business? An example is employee management programs to track time, attendance and employee scheduling. How robust is your provider’s suite of products and services for employee benefits administration and other HR systems?
5. How important is that “easy button” to you?
Ease of installation is incredibly important to most business owners and HR administrators. How long does it take to set up the products and services you need? What work is required of you? Is the installation process simple, seamless and complete with non-technical instruction? If it’s not simple, it ain’t easy!
6. Where’s the value?
What other value, besides payroll processing service, does your provider offer? Free reports, downloadable content, tools and calculators are just a few ways that a remarkable payroll provider adds value to basic payroll management.
7. Does price match value?
When you consider your responses to the previous six questions, does the price you’re paying match the value you’re receiving from your outsourced payroll provider? If so, then you’re with the right partner. If not, you should start exploring new options.
PrimePay works to deliver the best value to our clients at a fair price. Our goal? To help you run a better business by providing you with the industry’s best employee management solutions. With PrimePay, you get payroll personalized.
Click the link below to learn how a PrimePRO can be your payroll outsourcing partner who goes “beyond the payroll” for you.
Throughout our careers, we've all been told “Don’t let your emotions get the best of you" or "Leave your emotions at the door." What do these statements mean to you?
Decision making is often viewed as a cognitive process by assuming humans evaluate the potential consequences of decisions dispassionately. But over the last several years there has been a burst of interest in studying the role emotions take in decision-making. Think about the last time you were faced with making a significant decision. Did you feel intense emotions that produced butterflies in your stomach, anxiety, anticipation or excitement?
There are 6 basic types of emotions: Excited, Tender, Scared, Angry, Sad and Happy. Each one of these emotions creates an action. A study from New Mexico State University and Temple University of Medicine states that emotions describe the intensity of how the body and mind responds to an event. These events are surrounded by our emotions. The study found that emotions protect us from areas of danger or move us toward sources and growth.
Our emotions are the true cause of our actions. We make decisions based upon how we feel about problems. Motivations are not necessarily driven by our knowledge, our mentors, our employees, or even our clients. At the end of the day, what motivates us is our emotional thought process before every decision we make.
Whatever your role may be in your business, these decisions we make can define your career and the future of your company.
When can emotions creep into business decisions?
When the economy tanks
When you see your customers going elsewhere
When new technology confuses you enough to ask someone “how to tweet a facebook”
A huge potential for growth
Emotions drive more than 80% of our decision making, while simple logic makes up the rest. The importance of emotional decision-making, though irrational as it may sound, can help a business shift through the changing economy. As a business owner, you may have to make a decision for your company you may not feel comfortable with. There’s an emotion behind that and it’s called uncertainty. And guess what? It's okay to feel uncertain. But as a leader, you must confront that uncertainty and make the best decision possible, regardless of how uncomfortable it makes you.
The businesses that stand the test of time not only remain true to their customers and products, but realize there’s a moment when stepping outside of the comfort zone produces the most amazing successes. Emotion pushes you to step outside that comfort zone.
So the next time someone says “don’t let your emotions get the best of you”, pause for a moment and say to yourself “you know what, I think I will”.
Please feel free to download our FREE eBook by clicking the image below:
9 Steps to Growing Your Business
All over the internet, I read articles about sharing content on social media. Content that is rich, entertaining and informative so that it produces social shares. Last week's Square 2 Marketing blog post asks us to consider social media as a highway used to drive everyone back to your website.
But, what if you have employees concerned with connecting their personal Facebook page with their company? What if you are the CEO or the HR Director shaking your finger at the mere thought of Facebook as it relates to your company? And what if you are the social media manger trying to figure out a way to connect and maximize results?
There are ways to do it all without causing any rifts at the playground…I promise!
For many years, Facebook was viewed as a HR nightmare and the thought of your employees sharing company content was *gasp* a big no-no! But, creating a great social sharing community within your company can produce amazing results and concrete branding strategies. Did you know that regular, rank-and-file employees now have more creditability than chief executives in the social media world according to the 2012 Edelman Trust Barometer?
The problem is, there are some misconceptions. Once you clear up those misconceptions, you can begin to guide your readers down that social media highway and directly to your website.
Below is a list of very common misconceptions from the reluctant non-adapters to this social media channel:
1. If I like my company’s Facebook page, my company can see all of my posts:
FALSE! On the top right corner of the Facebook website, there is a little round grind icon, to the left of that is a lock. Click on that lock and a drop-down menu will appear. Click on “Who can see my stuff?” Another drop-down menu will appear. First, make sure that “Friends” is clicked under “Who can see my future posts”. Once that is clicked, scroll down and click on “View As” under “What do other people see on my timeline”. From here, you will be able to see your timeline exactly the way everyone else sees it. If there are pictures on there that had “share with public” clicked before posting, these will appear on your timeline for everyone to see. Just be sure when sharing your photos that ONLY friends can see them. This goes for any pictures you are tagged in. See, aren’t you starting to feel better already?
2. Facebook is just for teenagers and college kids.
FALSE! Ages 25 to 34 are the most common users with 53% female and 47% male. (Source: zephoria.com) Those 25 to 34 year olds are going to be, if not already, business owners, entrepreneurs and the future of your company! If you aren’t talking to them the way they want, you will lose them to your competitors.
3. Businesses aren’t really on Facebook engaging, so why do I need to promote my business?
FALSE! 16 Million local business pages have been created as of May 2013. That is a 100% increase from 8 million in June 2012 (Source: zephoria.com)
4. It’s not good business practice for employees’ Facebook friends to know where they work or connect the company in the About section.
FALSE! Why wouldn’t you want your employees’ friends to know where they work? As an employee, why wouldn’t you want this either? What if your friend Jack has three friends who are business owners? You share your company’s latest blog on your timeline and your friend Jack sees it and shares on his wall. His three friends see that same content and share on their wall. Before you know it, your friend Jack, who had no idea you worked for XYZ, Inc. wants more information about your company and so does his three friends.
5. You are worried that your friends will make embarrassing comments on the post you shared about your company or from your company’s Facebook page.
First of all, if you share an article from a company's business page on your timeline and someone comments on it, the only people who will be able to see those comments are your Facebook friends. No one who “Likes” a company's business page will be able to see comments on an article you shared on your own timeline. And second, you can’t control what people write on your wall, comment on status updates or what people write on a corporate business page. A good rule of thumb, when people leave questionable comments, they are looking for a response and attention. My advice, ignore it or delete it. Simple fix.
6. You have to start connecting with business owners on Facebook to be affective.
FALSE! You can use Facebook for prospecting and opinion mining without connecting with a single person. The Facebook search tool is a great use to search hashtags and company names. You can share your company's blog posts and other content that might benefit your friends or other company pages if it relates to a status update they've shared or a question that was asked.
When you begin to learn the facts about Facebook and clear up the misconceptions, you will see the benefits from it. Begin to train your employees on sharing the content you work so hard on creating to generate leads!
500 employees can have a reach of 500,000 or more!