Payroll & Business Experts Blog

Small Business Saturday: Join the Movement!

Posted by Rachel Bailey

Oct 20, 2014 9:00:00 AM

There’s no real designated time stamp for the “official” holiday shopping season.

However, what is traditionally considered to be the busiest time of year for shopping is quickly approaching.

Nestled ever-so-conveniently between Black Friday and Cyber Monday, small businesses have their own day to rock.

If you’ve never heard of Small Business Saturday, it’s time to learn. This year, the official date is November 29th, so get out your big red Sharpie and mark those calendars ASAP. If you’re closed on Saturdays, you should probably reconsider for at least this one day.

Read More

Topics: small business, Small Business Tips, small business saturday

3 Shortcuts for Attracting New Customers in Record Time

Posted by Taylor Gordon

Oct 17, 2014 9:00:00 AM

Is your current customer base growing cold?

Do you want to heat up your marketing efforts…fast?

Many small businesses experience a plateau after exhausting each facet of their marketing outreach strategy. And they need a little something special to draw new clients in from undiscovered places.

The good news?

Bringing awareness to your business and attracting fresh customers can be done faster than you think. Here are 3 effective ways to entice them to your business in record time.

Read More

Topics: marketing, Small Business Tips

HHS Guidance Recognizes Privacy Rights of Same-Sex Spouses

Posted by Mitch Geiger

Oct 15, 2014 9:00:00 AM

Same-sex marriage is in the news again because the U.S. Supreme Court, for now, won’t be addressing the constitutionality of state laws that prohibit same-sex marriage. 

The Court decided not to review several cases from three different federal circuit courts of appeal. 

Because the Supreme Court refused to hear those cases, the lower circuit court decisions now take effect, making same-sex marriage legal in those five states and probably invalidating same-sex bans in the other states in those circuits (Colorado, Kansas, North Carolina, South Carolina, West Virginia, and Wyoming). 

Read More

Topics: Supreme Court decisions, health care

Channel Your Inner Columbus & Discover Something New

Posted by Rachel Bailey

Oct 13, 2014 9:00:00 AM

A day in which the New World was discovered is often best remembered by the singsong rhyme…"In 1492, Columbus sailed the ocean blue…" (Here’s the complete poem if you so desire.) 

A national U.S. holiday since 1937, Columbus Day commemorates the arrival of Italian-born explorer Christopher Columbus in the New World on October 12.  

Throughout its history though, it has been challenged by some controversy and alternative suggestions (re: Leif Erikson Day). In fact, one U.S. city passed a resolution to celebrate a new holiday on the second Monday of October.

Whether you believe the history or not, the fact is, Columbus was an explorer. So what does Columbus Day mean to you, the small business owner?

Bring out the pioneer in you and get inspired for the way you do business. Take this opportunity to explore and discover something new!

Read More

Topics: marketing, Small Business Tips, business inspiration

Enhance Your Local Presence Online & Reap the SEO Benefits

Posted by Adina Berzofsky

Oct 11, 2014 9:00:00 AM

Having a good reputation is crucial to success, so implement some local optimization ideas for your business by creating and managing your information across the Internet. You will earn trust and respect online by making sure details are up-to-date and by responding to complaints.

Not to mention the reciprocal SEO benefits you may receive. Your company’s website needs search engine optimization to bring in more business, but sometimes hiring a big SEO firm isn’t in the budget.

So, how do you give your business website the attention it deserves without the expense? It’s easy using these tips to optimize your website on your own. 

Read More

Topics: marketing, Small Business Tips, website, seo

PrimePay Clients Are FSA Rollover Trendsetters!

Posted by Jessica Kornfeind

Oct 10, 2014 9:00:00 AM

Every year, 33 million Americans contribute to a Flexible Spending Account (FSA). About one year ago, the U.S. Treasury Department decided to allow employees to roll over unspent health FSA money (up to $500). The fact is… many have not started taking advantage of the benefits of the new rule change.

Astonishingly, only 8% of American companies have welcomed this advantage.

However, that’s not the case with PrimePay’s clients. Our amazing clients have set an industry record – 30% have adopted the new provision! We’ve also noticed that total contributions added to the plan due to the adoption have increased by 17%.

Let’s dig a little deeper, shall we?

Read More

Topics: flexible spending accounts, health care reform, health care

Halloween Marketing Treats for Your Small Business

Posted by Rachel Bailey

Oct 8, 2014 9:00:00 AM

Holidays are a perfect stage for small businesses to connect with customers…and Halloween is no exception.

Halloween is actually the 2nd most commercially successful holiday, next to Christmas. And an impressive 162 million people are expected to celebrate Halloween this year. There is a huge opportunity for you as a small business to join the festivities and build some creative marketing ideas.

These marketing concepts will inspire you this Halloween:

Read More

Topics: marketing, small business, holiday marketing, halloween

How to Hire Quality Remote Workers for Your Small Business

Posted by Taylor Gordon

Oct 6, 2014 9:00:00 AM

As employees desire more flexibility in their work environment, remote work is becoming a popular alternative to seeking employment in a typical office.

Remote work or telecommuting is done by professionals with a high level of expertise from the comfort of their own home. It's favored by employees for many reasons including the elimination of wasteful commuting time and savings of transportation costs.

Yet remote work isn't only a benefit to workers.

Read More

Topics: human resources, small business, Small Business Tips

Think Pink: Get Involved in Breast Cancer Awareness Month

Posted by Rachel Bailey

Oct 3, 2014 9:00:00 AM

October is a month filled with fall weather, playoff baseball and holidays. But it also serves as a staple for a very important cause: breast cancer awareness. Breast cancer is the most common cancer among American women, next to skin cancers.

1 in 8 women in the U.S. will develop invasive breast cancer during their lifetime.

And the disease doesn’t solely plague women—although more rare, an estimated 2,150 men will be diagnosed with breast cancer. There is a good chance that you or someone you know has been affected by breast cancer. So this month, take a step back and think about how to get you and your company involved.

Read More

Topics: small business owners, Small Business Tips, breast cancer awareness, community

Retailers: Get Mobile-Optimized & Get Results

Posted by Rachel Bailey

Oct 1, 2014 9:00:00 AM

It’s beginning to look a lot like Christmas... Wait, it’s only October. But believe it or not, a new survey shows that most adults really don’t mind all the early Christmas ads.

Think what you want about the initial promotions, but ‘tis the season to bring up an important point for all retailers—are you mobile-optimized? 63% of adult mobile phone owners use them to go online. In fact, on Black Friday last year mobile sales increased by 43%.

Let’s put it in perspective: mobile innovations are essentially redefining global commerce. Mobile is changing the way retailers and consumers are communicating. Chances are, you’re even reading this blog right now from your mobile device.

How can your small business capitalize on the market for mobile hungry consumers?

Read More

Topics: Small Business Tips, mobile site, retail

Receive Blog Updates via Email!

Browse by Tag

see all