Payroll & Business Experts Blog

How to Address Your Failed Business Idea

Posted by Taylor Gordon

Oct 24, 2014 9:00:00 AM

It's the unfortunate truth of owning a small business: Not all of your amazing business or product ideas will work.

In fact, about 50% of businesses  close their doors altogether after four to five years.

But a recent study has found that entrepreneurs who give business ownership another try have a higher success rate. That means there's still hope, even if your ideas aren’t working as planned.

What's ultimately most important is how you bounce back, because each failed idea will bring you closer to your sweet spot. And once you find that unique path, you can focus on it.

So how can you decide whether or not you should let go of an idea that isn't working? You'll need to confront it, understand it and make a decision.

Here's how.

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Topics: Small Business Tips, small business success

Affordable Care Act Is On The Horizon! Are You Ready?

Posted by Mitch Geiger

Oct 22, 2014 9:00:00 AM

The Affordable Care Act has made many significant changes to group health plans since it was enacted over four years ago. 

Many of the reforms became effective in 2014, including health plan design changes, increased wellness program initiatives and reinsurance fees among many others. 

Additional reforms become effective in 2015 for employers sponsoring group health plans.  For 2015, the most significant development for employers is the shared responsibility penalty for large employers and the related reporting requirements. 

To prepare for 2015, employers should review upcoming requirements and develop a compliance strategy. 

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Topics: aca, affordable care act, health care

Small Business Saturday: Join the Movement!

Posted by Rachel Bailey

Oct 20, 2014 9:00:00 AM

There’s no real designated time stamp for the “official” holiday shopping season.

However, what is traditionally considered to be the busiest time of year for shopping is quickly approaching.

Nestled ever-so-conveniently between Black Friday and Cyber Monday, small businesses have their own day to rock.

If you’ve never heard of Small Business Saturday, it’s time to learn. This year, the official date is November 29th, so get out your big red Sharpie and mark those calendars ASAP. If you’re closed on Saturdays, you should probably reconsider for at least this one day.

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Topics: small business, Small Business Tips, small business saturday

3 Shortcuts for Attracting New Customers in Record Time

Posted by Taylor Gordon

Oct 17, 2014 9:00:00 AM

Is your current customer base growing cold?

Do you want to heat up your marketing efforts…fast?

Many small businesses experience a plateau after exhausting each facet of their marketing outreach strategy. And they need a little something special to draw new clients in from undiscovered places.

The good news?

Bringing awareness to your business and attracting fresh customers can be done faster than you think. Here are 3 effective ways to entice them to your business in record time.

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Topics: marketing, Small Business Tips

HHS Guidance Recognizes Privacy Rights of Same-Sex Spouses

Posted by Mitch Geiger

Oct 15, 2014 9:00:00 AM

Same-sex marriage is in the news again because the U.S. Supreme Court, for now, won’t be addressing the constitutionality of state laws that prohibit same-sex marriage. 

The Court decided not to review several cases from three different federal circuit courts of appeal. 

Because the Supreme Court refused to hear those cases, the lower circuit court decisions now take effect, making same-sex marriage legal in those five states and probably invalidating same-sex bans in the other states in those circuits (Colorado, Kansas, North Carolina, South Carolina, West Virginia, and Wyoming). 

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Topics: Supreme Court decisions, health care

Channel Your Inner Columbus & Discover Something New

Posted by Rachel Bailey

Oct 13, 2014 9:00:00 AM

A day in which the New World was discovered is often best remembered by the singsong rhyme…"In 1492, Columbus sailed the ocean blue…" (Here’s the complete poem if you so desire.) 

A national U.S. holiday since 1937, Columbus Day commemorates the arrival of Italian-born explorer Christopher Columbus in the New World on October 12.  

Throughout its history though, it has been challenged by some controversy and alternative suggestions (re: Leif Erikson Day). In fact, one U.S. city passed a resolution to celebrate a new holiday on the second Monday of October.

Whether you believe the history or not, the fact is, Columbus was an explorer. So what does Columbus Day mean to you, the small business owner?

Bring out the pioneer in you and get inspired for the way you do business. Take this opportunity to explore and discover something new!

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Topics: marketing, Small Business Tips, business inspiration

Enhance Your Local Presence Online & Reap the SEO Benefits

Posted by Adina Berzofsky

Oct 11, 2014 9:00:00 AM

Having a good reputation is crucial to success, so implement some local optimization ideas for your business by creating and managing your information across the Internet. You will earn trust and respect online by making sure details are up-to-date and by responding to complaints.

Not to mention the reciprocal SEO benefits you may receive. Your company’s website needs search engine optimization to bring in more business, but sometimes hiring a big SEO firm isn’t in the budget.

So, how do you give your business website the attention it deserves without the expense? It’s easy using these tips to optimize your website on your own. 

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Topics: marketing, Small Business Tips, website, seo

PrimePay Clients Are FSA Rollover Trendsetters!

Posted by Jessica Kornfeind

Oct 10, 2014 9:00:00 AM

Every year, 33 million Americans contribute to a Flexible Spending Account (FSA). About one year ago, the U.S. Treasury Department decided to allow employees to roll over unspent health FSA money (up to $500). The fact is… many have not started taking advantage of the benefits of the new rule change.

Astonishingly, only 8% of American companies have welcomed this advantage.

However, that’s not the case with PrimePay’s clients. Our amazing clients have set an industry record – 30% have adopted the new provision! We’ve also noticed that total contributions added to the plan due to the adoption have increased by 17%.

Let’s dig a little deeper, shall we?

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Topics: flexible spending accounts, health care reform, health care

Halloween Marketing Treats for Your Small Business

Posted by Rachel Bailey

Oct 8, 2014 9:00:00 AM

Holidays are a perfect stage for small businesses to connect with customers…and Halloween is no exception.

Halloween is actually the 2nd most commercially successful holiday, next to Christmas. And an impressive 162 million people are expected to celebrate Halloween this year. There is a huge opportunity for you as a small business to join the festivities and build some creative marketing ideas.

These marketing concepts will inspire you this Halloween:

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Topics: marketing, small business, holiday marketing, halloween

How to Hire Quality Remote Workers for Your Small Business

Posted by Taylor Gordon

Oct 6, 2014 9:00:00 AM

As employees desire more flexibility in their work environment, remote work is becoming a popular alternative to seeking employment in a typical office.

Remote work or telecommuting is done by professionals with a high level of expertise from the comfort of their own home. It's favored by employees for many reasons including the elimination of wasteful commuting time and savings of transportation costs.

Yet remote work isn't only a benefit to workers.

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Topics: human resources, small business, Small Business Tips

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