In recent years, the infamous hype that surrounds the Black Friday shopping day has heightened. It’s gone from anxious caffeine-induced shoppers scrounging for the best deals at 4 a.m. to quite the controversial topic as some stores are opening on Thanksgiving Day.
Let’s not forget about Cyber Monday. This has essentially become the online version of Black Friday…minus the craze.
Small Business Saturday is no doubt a huge day for small businesses as well. So the question becomes, is it important for your business to participate on all three days?