Payroll & Business Experts Blog

Small Business Instagram Success: Where To Start

Posted by Jessica Kornfeind

Aug 20, 2014 9:00:00 AM

Instagram has over 75 million daily users. 98% of top brands’ Instagram photos are also shared to Facebook. Instagram’s engagement rate is 15 times more than Facebook’s.

Is your small business utilizing Instagram? If you already have a social media presence in place, but haven’t yet expanded it to Instagram, now may be the time. Instagram has a higher year-over-year growth rate than Pinterest or Twitter.

Here are a few ways to get your small business started:

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Topics: Small Business Marketing Tips, social media strategy, social media marketing, instagram

3 Areas of Focus To Improve Online Brand Consistency

Posted by Jessica Kornfeind

Aug 18, 2014 9:00:00 AM

Brand. It’s the first thing you consider when starting a new company. It is the first impression your customers, current and potential, have of your company. As your company evolves and grows, your brand should as well.

Research. It’s the first thing a customer does before deciding to contact you about a product or service. In fact, about 90% of business-2-business buyers start their buying journey online.

When you combine those two things, your brand and research, what do you get? Have you Google searched your company? Does everything found with your brand name or logo on it make sense with your brand’s core message?

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Topics: Small Business Marketing Tips, company messaging strategy,, Small Business Tips, branding

Changes For Illinois Employers: Payroll Card Legislation Passes

Posted by Jessica Kornfeind

Aug 15, 2014 9:07:00 AM

A payroll card is a type of bank debit card. It is a way for employees to receive and use their payroll wages. Once payroll is deposited into a payroll card account, employees can use this card the same way one uses a debit card. Users can withdraw their earnings from an ATM or cash-back purchases. Typically, they are used by hourly-waged workers without a checking account.

The use of pre-paid debit cards is increasing. Mercator Advisory Group expects it to rise to $168.4 billion by next year. For employers, payroll card use has increased recently since the cards can help reduce payroll-related costs such as check printing. In fact, employers can save up to $2.75 to electronically deliver money.

The concern, however, is the fees associated with payroll cards.  The sometimes hidden fees may lower income.

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Topics: payroll, payroll cards, payroll costs, illinois, paycards

Using Psychology For More Meaningful Visual Communication

Posted by Jillian Pellicano

Aug 13, 2014 9:00:00 AM

When people are scrolling through information, the majority of their mental processing is unconscious. This is because our brain tends to take shortcuts and make assumptions in order to process the information quickly.

That being said, 40% of people will respond better to visual information than plain text. However, we tend to process information the quickest when text and visuals are used together, such as a photo with a caption or an infographic.

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Topics: marketing, small business, Small Business Tips

Consider This Before Choosing a Payroll Provider

Posted by Jillian Pellicano

Aug 11, 2014 9:00:00 AM

Payroll is arguably the best responsibility to outsource, yet only an estimated 41% of American small businesses use a payroll service provider.

While the decision to switch from in-house payroll to a third party provider is difficult, the benefits are worth it. It is important to take the time to research and find the right provider for all of your needs. The key is to be patient because there is no simple solution for selecting a reliable company.

So how do you find the best choice? You have to know what to look for.

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Topics: payroll companies, outsourcing payroll, small business, payroll, Small Business Tips

4 Overlooked Business Areas Entrepreneurs Must Prepare For

Posted by Jillian Pellicano

Aug 8, 2014 9:00:00 AM

The possibility of being a huge success is irresistible to people with an entrepreneur spirit. Excitement paired with that endless drive to be the next big thing can ruin a business if you're not careful. People often start their company without considering what it takes to run a business, and what situations may arise.

According to a Gallup-Healthways Well-Being Index, 34% of entrepreneurs are worried and 45% are stressed. This is likely a result of several topics that entrepreneurs tend to overlook, which can lead to major losses, failed businesses, and even depression.

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Topics: entrepreneur, small business owners, small business, Small Business Tips

Making Sense of Your Paycheck

Posted by Jillian Pellicano

Aug 6, 2014 9:00:00 AM

Payday is a universal delight. When that day finally arrives, we’re rewarded for our hard work, and we are reminded that our job serves a valuable purpose. Plus, we can pay off some financial burdens, treat ourselves, or just put the money into savings. It doesn’t matter how we spend our money, the point is that we like it.

On paydays, you don’t just receive a check to cash at the bank. You are also given a pay stub, which is a summary of your income for the entire year up to the current date. There are several things listed on a pay stub, which can make things confusing.

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Topics: small business, payroll, payroll tax, payroll taxes, Small Business Tips

Top Onboarding Practices for Long Lasting, Quality Employees

Posted by Jessica Kornfeind

Aug 4, 2014 9:00:00 AM

Just as in any other relationship, it’s important to feel valued. Don’t forget to show your new employees not only that you’re excited to have them on board, but express to them how much you value having them as a part of your team.

Having long-lasting, quality employees will really help your business grow by leaps and bounds! The following onboarding tactics will help you make sure you're showing your new employees how important they are to your company.

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Topics: small business optimism, small business owners, human resources, Small Business Marketing Tips, small business management, small business organization,, Small Business Tips

Court: Employees with disabilities can claim telecommuting as a reasonable accommodation

Posted by Guest Author

Aug 1, 2014 9:00:00 AM

This article was written for PrimePay by guest author David Clemens. See below for full bio.

Telecommuting is a reasonable accommodation for some employees with disabilities, a federal court has just ruled.

This means that, depending on a particular employee’s disability and job requirements, you may have to allow the person to work from home if he/she asks for an accommodation.

The ruling came from the federal appeals court for the region that includes Michigan, Ohio, Kentucky and Tennessee, and was made in a disability discrimination case brought by the EEOC against Ford Motor Company.

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Topics: guest blog writer, employee morale, human resources, employee management

Improve These Leadership Skills To Help Your Company Grow

Posted by Jillian Pellicano

Jul 30, 2014 9:00:00 AM

Managers at any company are responsible for ensuring future growth. The traits and abilities of a leader can directly impact the company’s success.

The best way to handle this type of responsibility is to focus on one goal: creating a better you. Educate your employees and make them better than yourself, so that they can take the company to the next level.

There are several things a leader in any industry should regularly demonstrate to help their employees improve. The following characteristics are elements that exceptional managers should strive for to lead by example:

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Topics: small business owners, employee management, Small Business Tips, LEADERSHIP

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